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Promotional Gifts Marketing Strategy

Who doesn’t like getting gifts? Everyone does, especially your consumers. In order to make them feel special and wanted, present them with various offers and promotional gifts. Great things are free and are cherished forever.

Long Lasting:

When people receive a Promotional Gift Strategy from a brand, they tend to flaunt it and keep it for a longer period of time, whether or not they are going to use it. Various studies have shown that people normally keep a promotional gift for around a year or more. The benefit is that is constant reminder of the brand. Plus any person in contact with the recipient also gets to know the brand. It is constant and recalling marketing strategy.

Improvement in customers’ opinions:

When a brand or company spends on a promotional activity and give away gifts, it creates hype as well a stronger image of the brand itself. It shows that the brand is invested in the loyalty of its customers and the feedback of the consumer. Once the consumer starts to feel that their opinion, they will come back for the brand’s products and also improve the overall of theirs regarding the brand and its merchandise. Plus it is again a constant reminder of your merchandise to the customers, so that aids in increasing the trust as well.

Cost-effective:

When brands spend a lot on radio, television, Print Advertisement Agency Dubai, it is good. But it is for the time period, as long as it is in front of the consumer. They are effective but what promotional gifts do is that even though they are a one-time thing, they cost less and they make a long lasting impression.

In actuality, the overall return of investment is larger in promotional gift strategy than any other marketing strategy.

Variety of gifts:

In these days, so many cost-effective things can be used as promotional gifts.

Companies use goody-bags on launch or seasonal offers. They can include custom-made key chains, mugs pens, mobile covers, clocks etc. Choose the gift according to the personality of your brand. A cosmetics company can give away mirrors as a part of their promotional gift, whereas, a car company can give away key chains. They are a memoir in themselves. Consumers are given a constant recollection of their memory on the event they got it, plus they cherish it. It longer time they start personalizing with the brand and that gift becomes more of a souvenir.

Digital Marketing Trends 2017

It is 2017, battles are not fought on the field but a much larger space called the world wide web, with a huge audience to rate your performance. Businesses either flourish or decline due to execution of digital marketing strategies. Some digital marketeering tools will rule the internet scene in 2017 as well, here goes.

Content Marketing:

As simple as it sounds from its name, it is. Content marketing is production of online content mainly. It can be in form of text, or an image or a video. It does not have to be directly related to your product or Brand Advertising Agency but becomes a part of the overall image of your brand.

Companies doing CSR’s and promoting is just an example of it. It is defined as the “tone” for your brand. Brands who have adopted this marketing strategy have a better chance to boom their revenues and business than those who are aloof to it.

Influencer Marketing:

It is growing big. In influencer marketing, people are hired to spread the spread the word about the brand. It is not exactly as brand ambassadors. Rather these people explain how the product helped change their lives. It is more of a testimonial kind of praise. It comes from self-experience and first-hand knowledge of the product, and that is what makes it more convincing to the potential buyers.

These personalities present a world of possibilities for any marketer savvy enough to channel their power. When influencers are used effectively, they create natural ways to seduce a target audience.

Live Video/ Video Storytelling:

Videos are the most instant and impactful medium of this era. It makes everything more believable. While the word of mouth or an image might come out as a lie at times, a live video is happening at that moment and people feel more connected than ever. More than 1 billion people use YouTube on a regular basis. Facebook has its own Live video feature as well. So, imagine the intensity of the impact this medium has over the people. Make it a part of your brand marketing dubai strategy because it gives more than it takes.

Chat Boxes:

Ever go on a website and a chat box just pops open. This is a gold mine in case of digital marketing dubai. The constant interaction with the consumer and instant one is the key to any growing business.

If your competitor is using this feature and you are not, you are at loss because every order that has to be matured, need instant interaction. Even if the order does not mature at that point, the image of the brand stays as an efficient one and pays of in a later purchase.

Expired Social Media content:

The Generation Z has lesser attention span. The content for your social media marketing dubai platforms like Snapchat, Instagram, Facebook, and Twitter etc. it has to stay crisp. And it has to change rapidly. No point pinning one topic over and over because the audience will lose interest. The premise is simple: Look now, or lose your chance forever.

Personalization:

The content that you are producing for the Digital Media Marketing or digital world must be in-coherence with the personality of your target audience. Hit the bull’s eye with relate-able content. Take note of your target audiences’ behaviors, age, gender etc. Make the content according to their needs and wishes that would just rile them up over your brand.

Automated Marketing:

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, digital media dubai and advertising dubai, media buying dubai other website actions. The technology of marketing automation makes these tasks easier.

Benefit from these tools in 2017 and close on higher revenues by the end of this year.

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Google AdWords and Digital Media

In today’s age, digital media is all on the boom. And Google Adwords has taken the online advertising by storm. It is easier to understand, it is transparent, and it is accurate and is the future.

Increased Leads and Customers:

With Google Adwords you will get the most out of your online campaign. This Digital Media Marketing tool has changed the scene for digital advertising. It is very focused as far as targeted audience, demographics, location, message is concerned. It can generate the required outcome and the customers. It has the budding to send extremely targeted leads to your E-commerce website, website, opt-in form or other online property.

This means you can repeatedly improve your searches so that only those who want to purchase your merchandises or services are sent to your websites through this platform or media buying and planning dubai.

Flexible Marketing Platform:

It can gather an entire internet audience towards your product or take it away from it. Your brand has potential more to grow with it, then without because it focuses on specific users according to their age, location, gender, interests, hobbies etc. Hence, you can create an entire campaign that is just about right for your own brand’s image and revenue generation.

Higher Return on Investment:

You only have to pay for ads people click on. With this tool you can get a high ROI which may not be possible to achieve with any other marketing strategies. Obviously with a strategy in hand, a trial and error is there but once you get to know what are the high points for revenue generation through Google Adwords response on your ads, then you can continue working on those specific campaigns.

Transparent, faster Results:

Once the campaign goes live, the responses are noted and they are correct and transparent. So, either one can wisely continue investing in that sector or refrain from it. It’s easy to study the progress of your Google AdWords Campaigns because its dashboard gives you all the information related to each campaign such as the ads clicked, keywords entered by website visitors, cost of clicks and much more.

Businesses Find Out More about Their Market

This advertising agency dubai and tool produces information about consumer habits and requirements, commerce proprietors in previous compeers could only dream about. The keywords used to find the website, their location, the devices they use, the times and days they search and other information obtained through Google AdWords can be extremely valuable.

This statistics can be used to deliver better products and facilities. It can also improve your digital media marketing dubai efforts so you’re not worsening money by marketing and advertising dubai to people who are not concerned about what you have to offer.

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Benefits of Using Signage

A signage, billboard, hoarding, streamer or a display can do wonders for any business. It is a way of letting masses know, we are here and we will stay here for long. There is higher chance of consumers buying from your brand if they can recall it at the time of shopping. Signage gives the product/brand the edge of continuous recall feature. A well designed and creatively executed signage will make your brand stand out among its contemporaries.

Purpose of Signage:

You want a silent salesperson that continuously reminds every one of you? Signage is your answer. Outdoor signage makes you stand out among the crowd. It draws all the attention towards your brand and raises the question as to what is “new” with this brand.

Similarly, indoors signage is also important. Once the customer is in your outlet’s proximity, he/she will want to know the merchandise and indoor signage helps with that.

Signs serve as a crucial link between a business and its consumers.

Types of Signage:

Outside signs can be building-mounted or ground-mounted.

Building-mounted signs, which are in closer proximity of the outlet or place of business, are useful in areas where pedestrians are more prevalent, such as a downtown shopping area.

Ground-mounted signs can take on a diversity of shapes and sizes, and are usually fixed near a road to appeal the attention of passing passengers.

Not only as billboards but signage can be mobile as well. Vehicles are often adorned with advertisement and then the outdoor marketing dubai goes to another level. The brand advertising dubai is on the move and so is the word of the brand.

Importance of Signage:

They play a very vital role in the overall marketing and Advertising Agencies Dubai strategy of the brand. They usually have logos of the brand and that can make it really stick in the brains of the masses. Any new offer, or campaign, or sales promotions etc. is displayed through it and to gather more attention to it is done through signage. Imagine being in the minds of people all year long and all day long? Yes, that is what outdoor advertising dubai or indoors advertising dubai signs do for your business.

Advantages:

Signs are affordable and cost-effective way to strategize your marketing and Digital Media Marketing Dubai plan. A corporate technique used to calculate the cost of reaching a thousand prospective consumers is the cost-per-thousand. With signage, it becomes much lower than other types of advertising dubai, media buying and planning dubai, such as radio advertising dubai, televisions and newspapers.

What is Target Marketing?

Set the target and hit the bull’s eye is what Target Marketing in Dubai is. To elaborate in more specific and easy terms, a target market is a group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element of a marketing strategy. … A target market is a group of people considered likely to buy a product or service.

People don’t just show up once you launch a new business or product or service. No! Time and again it has been emphasized enough that one needs to have a marketing strategy to reach to the audience and give business a kick start.

Do some researches before you launch a new idea? You already know your product, now it is time to know what customer will buy it. Research is necessary for nay business. What is the profile of your customer? Know that and then plan ahead.

Target marketing and advertisement agency dubai is the most current method of marketing to consumers based on research into their interests, hobbies, and needs. Previously people used to do cohort marketing or generational marketing but with times, the needs of the market change, the techniques change and then new methods have to be invented to get more and better outcomes from the process.

In the past the life was set. People lived their lives according to the rule set for them. Small business would market through interpersonal communication while bigger businesses would use Print Media in Dubai or Electronic Media in Dubai to reach to the audience. Later on, instead of defining everybody by gender and stage of life, they began to consider things like demographics and socio-economic factors when targeting customers.

With advances in technology like credit cards and store loyalty programs came a solution: digital marketing dubai. Suddenly it was possible to market to people based on their past purchases and buying patterns, because we could track those purchases and buying patterns. And as it turns out, this is a highly effective method of grouping consumers for targeted advertising agencies in dubai.

Now it is even more simplified. Identify your target audience.

Who are they? This includes basic demographic details such as age, gender, family size, educational level, and occupation here. Where are they? The place in which the target audience resides shows their background, their wealth, their mind set. You can know where you can market your product and Advertising Agencies Dubai where you should not because it won’t have an effect, because your product is not their need.

Why? Why would they buy your product? What is in it for them? Once they have the need for your product as in it enhances their lifestyle, it has an effect to increase their social statuses etc. they will go for it.

How?

All customers are Media Buying in Dubai products to fulfill a need, but how do they regard that need? How do they regard your product? Target your market through research and then it becomes easy and guaranteed as well that your business will boost.

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How to use social media advertising to promote your business

Social Media Marketing in Dubai is the newest, the effective, and the real communication medium of recent times. The global village is no longer a village but it has become an entire universe in itself, all thanks to the boom of Social Media Platforms.

Customize the platform:

Sing up on any social media platform, Facebook, twitter, Instagram, snap chat, Pinterest etc. Make it your own. It should reflect the vision and core of your business or brand or service or product.

One-in-Seven rule:

The rule is simple. Page managers tend to bombard social media platforms with content. One in seven posts that you upload should be directly related to your business. The rest should aid in increasing the general image if the brand.

Conversation starter engagement:

Ask questions from the audience. Make them ask questions from your business. There are many tools present on these social media platforms via which one can communicate with their audience. Take feedback. Arrange interviews about a current product or with a celebrity etc. Anything that will keep the engagement and people coming to your social media platform.

Share your expertise:

Since you own the business, show yourself as the expert in that. Make videos or posts or stories or articles about how if one was in a situation related to your business, how would they achieve success in it or get out that problem. It might seem a little like Aunty Agnes but people want their problems to be heard and the dilemmas they generally have about the products or services you sell should be explained by you.

Valuable deals:

No one ever says no to free stuff or discounted stuff. Offer various deals on your Social Media Services in Dubai. Buy two; get one free etc. kind of deals. People will not only wait for such deals but it will increase the general image of your business as well.

Increase the talk-about:

Arrange contests for your audience with a prize at the end. It will increase the talk about of your social media platform. Audiences want to be talked to, to be engaged. And once you post engaging content, like games, contest etc. it immediately boosts the impression of your business.

Avoid Syndicate messages:

Don’t send same message to all your audience. Every customer wants to feel special and personal communication with them adds as a bonus to the loyalty bond you want to build with them.

Promote it:

Spend a little and advertise on various platforms about a new product or in general. It responds back in double and generates amazing responses. Promotion is always good and a little dough does add to the overall revenues.

How to Promote Your Business with SMS Marketing

You have a business; you need to communicate about it. You need to market it. Your business could have the best of services or latest product and good prices and have tons of value in it but if the world around you does not know it, it really is of no use, AT ALL. Marketing can be done through any method, there are several of them. SMS marketing is up and coming and is also said to be effective.

SMS Marketing in Dubai is a form of marketing. This includes using a medium which involves text messaging over a mobile device and can be done from a mobile phone or in bulk using an SMS Aggregator and distributor online

Time Efficient:

Sure, you can send an email but people have their phone in their hands all the time. SMS does not need an internet or Wi-Fi connection. It goes directly to your inbox. It is time efficient. Send it quickly; receive it instantly, literally within the blink of an eye.

Affordable:

There are various Advertising Companies in Dubai that offer this service and the best thing about it is that the prices are affordable. Some companies provide you with yearly or quarterly or monthly packages and still it jots down to a very minimum price. Imagine reaching so many people with-in the budget. SMS marketing is good for your pocket. Takes less and gives back in double.

To the point:

Since only 140 characters are allowed, there is no room to go off the track. It has to be on point and it totally helps in making the message that you want to send very clear. There are no confusions left and the customer knows instantly that what reaction they want for it.

Higher open rates:

People tend to open their text messages instantly. Statistics show that 98% of text messages will be opened, and most will be within the first 3 minutes of being received. So, there is your proof. No matter what, the message you send will be received and read. Just make it crunchy enough so that the customer would respond in form of going for the offer.

Higher conversation rates:

Conversion rates average on 8.22% for SMS marketing, which is far higher than email with its 1.73% average conversion rate. SMS marketing’s affordability and high success rate makes it one of the more valuable tools in your marketing toolbox.

Brand positioning:

Obviously you are using all the other methods to market your business. SMS Marketing in UAE is that extra that you would do, which would show to your competitors and your customers that you are in it to win it.

Big Mistakes to Avoid When Advertising Your Products

Oh yes, with everything going right, doesn’t mean something cannot go wrong. Every idea is special, every strategy is good but doesn’t mean it would apply everywhere and your business won’t get a setback. Strategizing smartly is good but here are a few things you should avoid if you don’t want your businesses to go south.

Avoiding self-promotion:

Don’t avoid promoting yourself; go for it full-on! People need to know that you love and use your product just as much as you want THEM to. You know the core of the product/idea; your words would always be pure and sincere than any Advertisement Agency Dubai of anything.

Ignoring SEO:

Companies don’t invest in SEO, thinking they don’t need it. But with the mushroom growth of businesses, and immerging competitors it is vital to invest in SEO. It makes your ranking go higher and your reach to your user more.

Blog? What is that?

Yes, you need a blog. You are not above the advertising strategies of the market.

To do a blog correctly, though, you need to the following:

Host the blog on your site (yourdomain.com/blog)
Write high-quality content that is 90% useful to your readers. The other 10% can be used for promotions.
Respond to each blog comment. This will create trust and a community.

No social Media platform:

If you are not present on the Social Media Marketing Dubai scene, your business does not exist. It is a cosmic power that has taken over the world and it would just do your business good if you promote it though social media platforms and media buying dubai.

Avoiding Businesses conferences:

Is there a business conference in town? Go for it, represent your brand. It is the best way to make new allies and contacts and it just boost your business. Brands which avoid it will soon fade in the background and eventually run out if the business.

No discounted prices:

Discounted prices are a gold mine. It never decreases your sale, rather increases it. Plus it gives the audience something to look forward it. It creates a buzz and hype and more and more people start to talk about your business. It generates newbies as well, which is always a plus.

Not making use of data:

The research you had and also get from daily basis analysis of yoru business should be used. It demands to be used. It gives you a perspective of what is going right and what is going wrong so always put that in consideration.

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Role of Advertising in a Successful Business

You want to run a business and be successful at it? You need to constantly drill the minds of people with your product or service or whatever business you are in. You have an eye for making money, good enough, but advertising agencies dubai plays a very important role in booming your business. Let’s take a look on how to do it.

Promotion:

Promotion of your business should concentrate on Who, What, When, Where, Why and How, 5 Ws 1H. If you have a product to sell, or a service to deliver, a political campaign to run, or just an idea to sell, what you need is to promote it through advertising. It could be through Print Media Dubai or outdoor media agencies dubai or through the internet. Bottom-line, spread the word and advertising will do that for you.

Awareness:

You have a great service or product. Your business is amongst the newest innovation of the century but no consumers? Guess what, you still need to advertisement dubai, media buying and planning dubai what could be the greatest idea of the century. If you don’t know how to market it in the market, there is no use. Aware the masses or the target audience about your business. No one person is useless or unnecessary in knowing about your product. So, use tools that would give your business the required awareness among masses.

Comparisons:

Competition is never bad. It is always a source for betterment of one’s business. The audience has this innate quality to compare products when they have to purchase it. Through advertising an impression can be made in their minds about the product. The comparison of your product and your competitors then makes it easier for them to decide which product to go for.

Retention:

The plus of advertising companies in uae is that if someone does not need your product today, they might need to tomorrow. The goal is to make sure that your product or service and media buying in dubai has such a retention rate that whenever someone requires a product that you sell, they think of you and they come for your brand.

Advertising Companies in UAE helps in building a business through retention and recall of the service or product. In some scenarios the constant display of your product and in some situations a frequent display will do. Either way, through advertising your service would have a higher retention rate, which is exactly what you want for your brand.

Morale:

The human nature attracts more towards the product or service that is more known to others, that holds a higher standard in eyes of the masses. It feels just good to own one of the best things. Your business will excel more if it gives people that feeling that by owning it or using your service they boost their lifestyle.

You need advertising dubai to further flourish your business. In today’s era a product dies in the

back of a shelf if not advertised properly. Don’t make yours one of those.

Outdoor Advertising Dubai Strategies and Methods

Outdoors Advertising Dubai, the great outdoors is one of the best mediums to say out loud to the world about your business. Everyone steps out of their homes every day to go to schools or offices or work places etc. Imagine exposing them all to your product in an effective Creative Agency Dubai way and creating a recall for your product.

Supplemental Strategy

This is the most commonly used strategy. You have already used television commercials, print ads, and social media as your medium to advertise and market your product/service. What outdoor marketing dubai would do for you is give that extra edge to your campaign. The following are the ways through which you can advertise outdoors:

Billboard advertising
Point of sale displays
Street furniture (bus shelters, kiosks, telephone booths etc.)
Transit advertising and wraps (taxis, buses, subways, trains etc.)
Mobile billboards

Through these you can not only advertise campaigns that are specifically based for outdoor medium but give extra mileage to the already existing campaign that you are promoting via social media marketing, T.V Commercials production companies dubai, radio or newspaper/magazines. It strengthens the campaign.

Guerilla Strategy

As the name suggest, it is a wee bit unconventional and sneaky method for Outdoor Advertising UAE. It is however, very effective and attention grabbing.

In guerilla strategy a brand or business or product or animation services dubai use outdoors in such a way that is least expected. Advertise your product in the least expected ways. A cleaning company can advertise on dustbins or a gutter top.

The key is to advertise where the consumer would not expect to see it but yet it would leave a solid mark on the minds of the consumers. Brands advertising and media buying agencies in dubai use chalks or graffiti to deliver such kind of message.

Augmented reality strategy

It is the newest and developing method of Outdoor Marketing Companies Dubai. The concept is a tad bit difficult to grasp but as the name suggests it is augmented reality.

Billboards or screens are placed outdoors. They may contain an image or an animation that is part f the reality and yet not exactly. It would display a virtual reality of the actual reality. For example, if a person is walking on a pathway in his casual daily jeans, the augmented reality screen that is in front of him might show that he is walking in a tux. Now, not only would it surprise him, it would create maximum attention from the surroundings as well plus he gets to look how he would look in that clothing brand. It is a win-win in all scenarios.

Outdoor Advertising Agencies Dubai will stay forever because it aids the other existing advertising uae mediums. Adapt it in your business strategies to enhance profits of your business.

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